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Widget appearance

Match the chat widget to your brand: colours, launcher, avatar, welcome message and more.

The Appearance tab controls how the chat widget looks on your site. Every change shows up immediately in the Live preview on the right, so you can try colours before saving.

Styling Acme Assistant with Acme's brand colour. The preview updates as you type.

Branding

Header title
The name at the top of the chat window, e.g. Acme Assistant. New agents use the agent's name.
Avatar URL
Optional. A link to a square logo or photo, e.g. https://www.acme.example/logo.png.
Primary color
Your brand colour, used for the launcher, header and buttons. Pick it or type a hex value.
Background
The chat window's background colour (light mode).
Text color
The main text colour (light mode).
Corner radius
How rounded the window and bubbles are, from 0 (square) to 32. Default 16.

Launcher and layout

Position
Bottom right (default) or Bottom left.
Launcher style
Bubble (a round icon), Pill with label (an icon with text) or Bottom bar.
Launcher label
The text on the pill, up to 40 characters. Default “Chat with us”. Only shown for the Pill with label style.
Dark mode
Follow system (default) matches each visitor's device setting. Light or Dark forces one look.
Font
System (default), Inter or Serif.
Welcome message
The first message visitors see. Default “Hi! How can I help you today?”
Show “Powered by Buddy”
The small badge under the chat. You can switch it off on Growth and Pro.
The chat launcher on www.acme.example.

Conversation starters, the suggested questions under the welcome message, are set on the Persona & model tab. The preview shows the first three.

Custom CSS

Pro On Pro, the Custom CSS card lets you fine-tune anything the fields above don't cover, up to 8,000 characters. The widget runs in its own isolated Shadow DOM, so your site's CSS never leaks into it, and custom CSS here never affects your site.

.bd-header { letter-spacing: .02em }

Save and publish

  1. Click Save appearance

  2. Click Publish changes in the agent header

    The theme is part of the published version. Visitors see the new look once you publish, and open widgets pick it up within about a minute.

Plan differences

FreeStarterGrowthPro
Remove Buddy branding
Custom CSS

Troubleshooting

›My site still shows the old colours

Click Publish changes, then reload your site after a minute. Your browser may also cache the page, so try a private window.

›I can't switch off "Powered by Buddy"

Removing the badge needs Growth or Pro. See Billing and plans.

›The launcher covers my site's own button

Switch Position to the other corner, or use the Bottom bar style.