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Everything your support team wishes it had

One agent that answers on your website, replies in your inbox, takes visitors where they need to go, and tells you what your customers really want.

Website chat

A website agent that answers like your best support rep

Add one script tag and every page gets an assistant that knows your business, streams answers with citations, and replies in your visitor's language.

Learn more about website chat

One-line embed

Paste a single script tag into WordPress, Shopify, Webflow, Wix, React or plain HTML, or share a hosted chat page.

Streaming answers with citations

Replies appear word by word with links to the sources they came from, so visitors can check the answer.

Page-aware

The agent knows which page the visitor is on and uses it to give a more relevant answer.

Speaks their language

Visitors can ask in their own language and the agent answers in it.

Live theme editor

Colours, launcher, avatar, welcome message and starter questions, previewed live. Custom CSS on Pro.

Style-isolated and mobile-ready

The widget runs inside a Shadow DOM, so it never clashes with your site's CSS, and it works on phones.

Feedback on every answer

Thumbs up or down on each reply feeds your CSAT score and shows you what to improve.

Proactive messages

Soon

Open with a nudge after a delay, on exit intent or on specific URLs.

Gmail & Outlook replies

Your inbox, answered in your voice

Connect Gmail or Outlook in two clicks. Buddy drafts replies in the original thread, from your own address, and sends them itself only when you let it.

Learn more about gmail & outlook replies

Native Gmail & Outlook

Connect with OAuth. No forwarding rules and no DNS changes. Works with Google Workspace and Microsoft 365.

Draft, or auto-send when confident

Start in draft-only mode. Turn on auto-send once you trust it, gated by a confidence threshold you set.

Replies in the original thread

Correct threading and your own address, so customers get a normal reply, not a ticket-system email.

Learns from your past emails

Import your sent history to build an answer bank and a tone profile, so replies sound like you. Included on Pro.

Smart filters and loop protection

Skips newsletters, auto-responders and threads a human already answered, so it never gets into a reply loop.

You choose what gets auto-sent

Allow auto-send only for categories like shipping or pricing. Refunds, legal questions, complaints and upset customers stay as drafts for you.

Knowledge & training

Train it on everything you already have

Point Buddy at your website and drop in your documents. It builds a searchable knowledge base, keeps it fresh, and shows you exactly what it knows.

Learn more about knowledge & training

Website crawl

Crawls your sitemap and links, skips thin pages, and only reprocesses pages that changed.

Files and text

PDF, Word, PowerPoint, Excel, TXT, Markdown, CSV and HTML uploads, plus pasted text for anything that isn't online.

Curated Q&A answers

Add exact question-and-answer pairs for the questions that have to be answered word for word.

Scheduled re-crawls

Weekly or daily syncs, plus one-click re-sync whenever you publish something new.

See what it knows

Look at every indexed page and the exact passages the agent retrieves, and switch sources on or off.

Knowledge-gap report

Low-confidence answers are collected in one place, so you can see what content is missing.

Guardrails

Restrict it to your knowledge base, set a fallback message, and keep it on topic.

Playground

Chat with your agent, and see which sources it used, before it goes live.

Notion & Google Drive connectors

Soon

Sync workspaces and folders automatically.

Navigation & actions

It doesn't just answer. It takes them there.

Buddy can open the right page, call your own APIs mid-conversation, and capture leads with a form, so a question turns into an action.

Learn more about navigation & actions

In-page navigation

“Take me to pricing” just works: the agent opens the right page, checked against your allowed destinations.

Named destinations

Map intents to URLs (Pricing → /pricing, Returns → /returns) or let Buddy discover them from your site.

Call your APIs

Connect order lookups, stock checks or bookings by pasting a cURL. The agent calls them when a visitor needs live data.

Lead capture forms

Collect name, email, phone and custom fields inside the chat when a visitor wants a follow-up.

Push leads to your stack

Every submission can go to your CRM or backend through an HMAC-signed webhook, with retries and a delivery log.

Integration analytics

See call volume, success rate, latency and recent failures for every API the agent uses.

Zapier, Slack & native CRM sync

Soon

One-click connectors for your favourite tools.

Inbox & handoff

One inbox for AI and human replies

Chats and emails from every agent land in one inbox. When the AI isn't sure, it hands the conversation to your team, so nobody gets stuck.

Learn more about inbox & handoff

Unified inbox

Website chats and email threads from every agent, with status filters, tags and search.

Talk to a human

Visitors can ask for a person at any time. You get a handoff with a summary and urgency.

Reply as your team

Answer from the inbox. Chat visitors see it in the widget, and email replies go out in-thread.

Contact submissions

Every lead from every agent in one searchable table, linked to the conversation it came from.

Export anything

Download conversations (optionally with full transcripts) and leads to Excel or CSV.

Roles for your team

Owners, admins, agents and read-only viewers, each with clear permissions.

Analytics

See what your customers actually ask

Deflection, satisfaction, response time, top intents and knowledge gaps, per agent and per period, and exportable to Excel.

Learn more about analytics

Deflection and handoffs

Track how many conversations the AI resolves on its own and how many need a person.

Satisfaction and confidence

CSAT from visitor feedback, and the average confidence of AI answers.

Top intents

What people come to you for, ranked, so you can prioritise content and product fixes.

Every question, searchable

Browse everything visitors asked, and jump into any conversation.

Knowledge gaps

Low-confidence answers in one list. Add the missing content and watch confidence go up.

Excel and CSV exports

Every analytics view downloads as a formatted workbook or a CSV file.

Security & control

Controls your compliance team will sign off

Buddy is locked to your domains. Pro adds IP and country rules, verified visitor identity, PII redaction and a full audit log, without an enterprise contract.

Learn more about security & control

Domain allow-list

The widget only runs on sites you approve, so nobody can put your agent (and your bill) on their page.

IP and country rules

Allow or block visitors by IP range or country. Pro.

Verified visitor identity

Your site signs logged-in users' details (JWT), so the agent knows who it's talking to and can't be spoofed.

PII redaction

Emails, phone numbers and card numbers are masked in stored transcripts. Pro.

Audit log

Who changed what and when, including API-key actions, with filters and Excel export. Pro.

Rate limits and abuse protection

Per-visitor and per-agent limits, an optional Cloudflare Turnstile check, and a daily AI spend ceiling per workspace stop scripted abuse before it reaches your bill.

Data-subject requests

Find everything stored about one person by email or visitor id, export it as JSON or delete it permanently. Every request is audited.

Tenant isolation

Every workspace's data is separated at the database level with row-level security.

Configurable retention

Keep conversations for 30 days, 90 days, a year or longer; older data is purged automatically.

Developers & API

Build on Buddy

A documented REST API with scoped keys and clear rate limits. Ask agents from your backend, sync conversations and leads, and keep knowledge up to date.

Learn more about developers & api

Ask an agent from anywhere

One POST gets you a cited answer from your agent, with optional streaming, for your app, bot or backend.

Sync conversations and leads

Pull transcripts and contact submissions into your CRM or helpdesk, filtered by time.

Automate knowledge

Add, re-sync or delete sources whenever your content changes. No dashboard needed.

Scoped API keys

Give each integration only the permissions it needs. Revoke a key instantly.

Signed event webhooks

New conversations, AI replies, hand-offs, leads, resolutions and knowledge syncs are pushed to your endpoints with an HMAC signature, about 6 hours of retries and a delivery log. Pro.

Verified visitor identity

Sign user details with your agent secret, so logged-in customers are recognised.

OpenAPI & Swagger

Import the spec into Postman or generate a client in your language.

On the roadmap

Planned and not yet available. We'll never charge you for something that isn't shipped.

  • Notion & Google Drive connectors
  • Zapier & Slack
  • Native CRM sync
  • Proactive messages
  • WhatsApp & Messenger
  • EU data residency

Put your support on autopilot, without losing the human touch

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